Happy New Year!  This time of year is the time when we all start off strong – hopefully with good, organized, written goals and a plan to execute on them.  What are your goals?  What are your top areas of focus for this year?  Most importantly, how will you make sure that you continue to execute on them?

I read a great blog yesterday on Creating a Personal Masterplan from personalmba.com that I thought was very insightful and concise.  Josh Kaufman talks about building and prioritizing your goals, states of being and habits and creating your own Masterplan.  I’d highly recommend reading it.

I am re-reading “The Effective Executive” by Peter Drucker.  It’s amazing to go back to a book first published in 1966 and recognize that, even with the tremendous technology advances we have made, the principles are still relevant and pertinent today.  There’s a quote in the first chapter that I highlighted, and really sums up my commitment to 2012.  “Knowledge work is not defined by quantity.  Neither is knowledge work defined by its costs.  Knowledge work is defined by its results.”

The best thing you can do to establish and maintain relevancy and build your personal value is by doing whatever it takes to deliver results.  Affect real change and real  results, and do it today.  Then do it every single day in your personal and professional life.  Start every day with a purpose and execute on it.  Then keep on executing, and don’t get lost in the analysis.

“Never forget that you are one of a kind. Never forget that if there weren’t any need for you in all your uniqueness to be on this earth, you wouldn’t be here in the first place. And never forget, no matter how overwhelming life’s challenges and problems seem to be, that one person can make a difference in the world. In fact, it is always because of one person that all the changes that matter in the world come about. So be that one person.”  – R. Buckminster Fuller

2012 for me is the year of results.  It’s going to be my best year yet – what about you?

So it’s official, Shannon Paul has a new blog, and it’s a great first post!


Here’s an excerpt:

“The best way I have found since then to be interesting is to be interested. Being interested in other people and the world around me not only provides others with the motivation to be interested in me, it gives me a sense of what interests them; thus ensuring a cycle of mutual interest.”

I couldn’t agree more. Especially in my industry, I think we are often really misguided in our understanding what people really are interested in hearing about. And I hope that the mission of some of the real PR and marketing folks out there is to educate any industry on how to listen to their customers more. Collaborative messaging works best when driven by customer and prospect needs… and not just their needs, but their REAL drivers and desires- THEIR wants, not just what we as “experts” THINK they want.

It’s ok to educate, but only effective as it fits into a framework of what drives our audience.

In the first train the trainer class I ever took, one of the things that has stuck with me the most is the acronym WIIFM, or What’s In It For Me? Personal relevance, whether it’s meeting a want or a need, is the only real way to effectively reach anyone.

What am I doing to stay interesting? I think you already said it – staying interested.

Congratulations on your real live blog, and your “first real live blog post”.